Which of the following roles primarily focuses on merchandising and bookkeeping?

The role that primarily focuses on merchandising and bookkeeping is the Golf Shop Manager. This position is critical in overseeing the retail operations within a golf shop, including managing inventory, displaying merchandise effectively, and ensuring accurate bookkeeping practices. The Golf Shop Manager is responsible for setting merchandising strategies, pricing products, and handling the financial aspects of the shop's operations, such as sales tracking, budgeting, and potentially reporting to higher management.

While the Head Golf Professional and Assistant Golf Professional are involved in teaching and managing the game of golf itself, their focus is less specific to merchandising and bookkeeping. Instead, they may be more engaged in player development, organizing tournaments, and facilitating the overall golf experience for members and guests. The Director of Golf often oversees the broader golf operations, which includes staff management and strategic planning, rather than day-to-day merchandising or bookkeeping activities.