What initiative did the PGA launch to attract new golfers?

The initiative that aimed to attract new golfers is known as Play Golf America. This program was created to increase participation in the game by encouraging individuals to try golf through various introductory programs and promotional events. Play Golf America includes initiatives such as offering free or low-cost lessons, leveraging local golf courses to promote the game, and creating events specifically designed for newcomers. By providing accessible entry points and fostering a friendly atmosphere, the initiative effectively engages a wider audience and helps cultivate a love for the sport.

While other programs and initiatives may also contribute to golf's growth, Play Golf America has been specifically focused on integrating new players into the golf community. It emphasizes inclusivity and is geared toward creating a welcoming environment for people of all ages and skill levels.